Lisa Trinick - Now Global Logistics


Business Development Manager


I initially began my career in retail, and was promoted to management within 12 months. While I enjoyed the challenge, extended retail hours and the physical work of being on my feet for 12 hours a day became exhausting. At the time, my sister was a trainee Customs Broker with Customs Brokerage in Port Adelaide, and an opportunity arose in the office to join her, I haven't looked back since.

I've now been in this profession over 11 years in many roles ranging from Customs Clerk, handling all import and export operations and documentation for our clients, Freight Forwarding and now Business. Freight Forwarding is exciting every day, working with different people in different roles, locally, nationally and around the globe. I could be arranging freight movements for any type of commodity for any corner of the globe any day of the week.

I was lucky to develop some key skills during my time in retail which I've been able to draw on in Freight Forwarding. It gave me a great platform to perfect my customer service skills, which is absolutely vital in this industry because you are always working with vendors, clients, carriers and transport providers. You need to be a good communicator in this profession. One other key required skill is time management and prioritizing. This is extremely important in keeping freight moving and arriving at a destination in the required timeframe.

I take great satisfaction from the 'little' wins in my job. If you have delivered on a great project and everything has come in on time, the client is happy, satisfied and you have exceeded their expectations - that is what makes this work so enjoyable. To continue to deliver this for my clients requires constant adaption. Logistics and Freight forwarding is constantly changing and if you are not open and ready to change and grasping opportunities you will be left behind.

To succeed in this industry I suppose you do need to come in motivated and with a dynamic type attitude. The main thing is to be open with your clients and help them as much as possible. I have been lucky that there have been some people that have helped pass on some of their knowledge to me. Coming from the retail industry I guess there was a steep learning curve for me initially and I thank all those that helped me in my early training and those that have mentored me in my progression. I have found that as you do and as you learn from others you pick up the knowledge, retain it and build on it.

There definitely are more opportunities for women nowadays in the industry, and we can be thankful for some of the women pioneers before us, they lit the way for us. Probably the biggest change has been in the mindset of people when they think of the overall transport and logistics industry. We've been able to overcome the stereotype of the truck driver in the dirty singlet. People really value the importance of logistics and freight forwarding and understand the advantages it brings to their businesses. With these changed attitudes people are more open to careers in transport and logistics throughout the whole supply chain.

At the moment I am continuing to build on my experience in the profession. As well as being on the Committee of the CBFCA Regional Advisory Committee for South Australia I also have an interest in further developing local training and career opportunities for youth in Adelaide particularly the Port area. I've been working to assist Ocean View College in implementing transport and logistics specific training in the school curriculum. Ultimately this will assist our local youth develop career paths, strengthening employment opportunities and knowledge to keep the South Australian Transport, Logistics and Freight Forwarding industry going strong into the future.