ARTC Launches Rail Freight Marketing Campaign
The Australian Rail Track Corporation launched its first ever marketing campaign promoting their investment made on the interstate network between Sydney, Melbourne and Brisbane.
The campaign highlights the reliability and cost effectiveness of rail freight logistics and identifies the projects ARTC spend $3 billion on upgrading the east coast freight lines over the last five years and how this translates into benefits for their customers.
"The time is right for ARTC to actively engage with customers to promote the business and community benefits of rail in Austral-
True to his word, an interactive website (www.betterforbusiness.com.au) dedicated to the promotion of rail in freight logistics and/or as part of the multi modal mix has been developed and asserts the business benefits of rail as better reliability, better performance and better value.
The environmental benefits of rail are also highlighted including reduced carbon emissions, reduced fuel consumption and a lower likelihood of accident.
To access the interactive website visit http://www.betterforbusiness.com.au/